Demystifying Mobile Advertising, Part I
Paul Cushman, our director of mobile sales strategy, gives us the skinny on mobile advertising in the first of a three-part series on demystifying mobile for advertisers. As he explains, mobile is not...
View ArticleDemystifying Mobile Advertising, Part II
Last week, in the first of a three-part series called “Demystifying Mobile,” our director of mobile sales strategy, Paul Cushman, talked about the four things that marketers should consider before...
View ArticleDemystifying Mobile Advertising, Part III
Last Tuesday, in “Demystifying Mobile,” Paul Cushman our director of mobile sales strategy, told us why conducting tests and defining benchmarks is necessary in optimizing your mobile strategy. In...
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Introducing Livestand from Yahoo!
Earlier today, we announced Livestand from Yahoo! – a one-of-a-kind digital newsstand that offers a wealth of ever-changing content, continuously programmed by each individual’s interests. We are super...
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